SURVIVAL MARKETING STRATEGY DI ERA NEW WAVE

Authors

  • Lie Heng

Abstract

Marketing Experts have stated many marketing theories and concepts in order to help us tounderstand what and how, as well as how important marketing is for a company in achievingits goal. Marketing terms such as environmental analysis, segmentation, targeting,positioning, differentiation, marketing mix, selling, brand, service, process and the like (etc)have become very familiar for us. However, event though it is easy to search for literature onmarketing theory and concept nowadays as we needed them, sometimes, the information weobtain is not as whole, it is as broken as in to pieces, making it hard to comprehend. Thispaper aims at giving a solid and directed illustration on marketing main elements in today’sworld. Changes in market landscape which is full of turbulence, do not threat marketing as afunction in a company anymore instead, marketing has developed into more strategic way.

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Published

2016-05-13

Issue

Section

Articles