ANALISIS PENGARUH PERPUTARAN TOTAL ASET TERHADAP RETURN ON INVESTMENT PADA PT GOODYEAR INDONESIA, Tbk

Abstract

PT Goodyear Indonesia, Tbk. is a company engaged in the production of the tire industry. The
purpose of research is to find out how the development of total asset turnover, total asset
turnover of how the influence of the Return On Investment on the PT Goodyear Indonesia,
Tbk. Form of research is descriptive method, data collection techniques are documentation
and data analysis tools in the form of descriptive analysis and statistical analysis. Total asset
turnover of this company from 2008 to 2011 always had passed and in 2012 has decreased,
there is no statistical test based on total asset turnover effect on Return On Investment.
Advice to companies is to address the decline in total asset turnover, the company should be
more efficient in using assets to generate sales.