ANALISIS PENGARUH PERPUTARAN TOTAL ASET TERHADAP RETURN ON INVESTMENT PADA PT GOODYEAR INDONESIA, Tbk

Abstract

PT Goodyear Indonesia, Tbk. is a company engaged in the production of the tire industry. Thepurpose of research is to find out how the development of total asset turnover, total assetturnover of how the influence of the Return On Investment on the PT Goodyear Indonesia,Tbk. Form of research is descriptive method, data collection techniques are documentationand data analysis tools in the form of descriptive analysis and statistical analysis. Total assetturnover of this company from 2008 to 2011 always had passed and in 2012 has decreased,there is no statistical test based on total asset turnover effect on Return On Investment.Advice to companies is to address the decline in total asset turnover, the company should bemore efficient in using assets to generate sales.