ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK

Authors

  • Dewi Santika

Abstract

In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive bythe growth of new residence area and develop of customer preference. Therefore thetradition market also didn’t leave by its customer. By this fenomena, the writer in thisresearch wants to find the situation factor that drive consumer to decided both traditionaland modern market. This research used descriptive research and the research methods weresurvey method. The sampling involves 50 customers which ever visit and do transaction inboth traditional market and modern market by using accidental sampling method. Datacollection techniques used was interview, questioner, and bibliography study. Data analysistechnique used in this research was qualitative analysis technique. It is concluded thatcustomer will choose traditional market if they want to gets fresh, cheap, variety goods andsocial needs. But they will choose modern market if they have limited time for purchasing,convineance and more welcome services.

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Published

2016-05-13

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Section

Articles