ANALISIS FAKTOR SITUASI YANG MEMPENGARUHI PEMILIHAN PASAR TRADISIONAL DAN PASAR MODERN DI KOTA PONTIANAK

Abstract

In this recent years, the growth of modern market in Pontianak city are rapidly. Its drive by
the growth of new residence area and develop of customer preference. Therefore the
tradition market also didn’t leave by its customer. By this fenomena, the writer in this
research wants to find the situation factor that drive consumer to decided both traditional
and modern market. This research used descriptive research and the research methods were
survey method. The sampling involves 50 customers which ever visit and do transaction in
both traditional market and modern market by using accidental sampling method. Data
collection techniques used was interview, questioner, and bibliography study. Data analysis
technique used in this research was qualitative analysis technique. It is concluded that
customer will choose traditional market if they want to gets fresh, cheap, variety goods and
social needs. But they will choose modern market if they have limited time for purchasing,
convineance and more welcome services.