ANALISIS SWOT PADA CREDIT UNION MURA KOPA DI BALAI KARANGAN

Abstract

This study aims to observe the strength, weaknesses, opportunities, and threats that the
Credit Union (CU) of Mura Kopa of Balai Karangan faces. All these essential elements will
help the CU to take a right decision, to set up an operational strategy, and to reach an
objective goal in the future. This descriptive study collected data by means of observation,
interviews, and document study. Data processing was done by scoring the elements of
opportunities, threats, strength, and weaknesses. All these components were analyzed by
SWOT Matrix in order to find out rational strategies that can be categorized into four
perspectives, i.e., financial, client or member satisfaction, internal business process, and
learning and growth perspectives. The result of this research is that CU of Mura Kopa’
strength can make the profit of the good opportunities, but a series of weaknesses and
threats need to be overcome. All board, superintendent, and managers need to apply a
strategy that supports the policy of growth oriented by taking some initiatives of strategic
action.