ANALISIS PERSEPSI MASYARAKAT KOTA PONTIANAK TENTANG KEBERADAAN DAN PERANAN CREDIT UNION DI KOTA PONTIANAK

Authors

  • DEWI SANTIKA

Abstract

Nowadays many people of West Kalimantan choose to save their money in Credit Unions(CU). The basic reason for choosing CU is because they can get much information on financialmanagement and profit from CU’s program. The goal of this research is to find out theperception of the people in Pontianak about the role and benefit they can get from CU andbanking system. This qualitative-descriptive analysis applies an accidental sampling with 10samples of each of nine Credit Unions in Pontianak based on BKCU Kalimantan’s database.The data of this study was collected by interviews, questionnaires, and bibliography study.The result of this study is that most of Pontianak people prefer to choose CU because of itsadvantageous aspects, such as the flexibility of credit system.

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Published

2017-07-22

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Section

Articles