PENGARUH NET PROFIT MARGIN DAN TOTAL ASSET TURNOVER TERHADAP NILAI PERUSAHAAN PADA SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA

Abstract

This associative research will analyze the influence of the Net Profit Margin ratio and Total
Asset Turnover on the firm value calculated by Tobin’s Q ratio. The relationship of two or
more variables will be highlighted. Data of this analysis was collected by means of a
document study and a financial report of the company taken from website idx.co.id. The
population of the research is a company of consumptive goods listed at the Indonesian Stock
Exchange Effect of 36 companies with the samples of 22 companies. The data is analyzed by
examining the correlation between Pearson Product Moment, T-test, and F-test by applying
the data processing of SPSS. The result of analysis indicates that the correlation between Net
Profit Margin and Total Asset Turnover with Tobin’s Q of each is 0.456 and 0.544. The
outcome of F-test states that the regression model is applicable. The outcome of T-test shows
us that the variable of Net Profit Margin and Total Asset Turnover have a significant and
positive influence on the Tobins’ Q ratio.