PERANCANGAN KATALOG ELEKTRONIK BERBASIS WEB UNTUK PENJUALAN DAN PROMOSI (STUDI KASUS PADA PD BUKIT JAYA)

Abstract

PD Bukit Jaya is one company that engaged in non-wood building materials trading. At PD Bukit Jaya there is sales and promotion system running however, there is a lack so an increase is needed. Based on this, author do an analysis and design of web based electronic catalogue which is capable to increase the quality in sales and promotion. With the design of this electronic catalogue it will facilitate customer in product order and get interesting information about promotion. This study will generate a web based electronic catalogue for PD Bukit Jaya. With this catalogue, sales and promotion activities will become more interesting for the customer which is want to order and buy product and also increase the credibility of PD Bukit Jaya in customer eyes.    The conclusion from the analysis of sale and promotion as well as the electronic catalogue design at PD Bukit Jaya is the need for a media campaign in the form of web based catalogue as one of the media for sales and promotional activities. It is expected by using this web based catalogue can increase customer interest in the transaction because the system is reliable and easily to be understand.

Keywords ^___ electronic,  catalogue, web-based, sales and promotion