PENGEMBANGAN SISTEM INFORMASI PEMASARAN E-COMMERCE PADA PD MULTI KARYA

Abstract

PD Multi Karya is a company engaged in the trading of electricity and electronic products. At the Multi Karya PD sales system there is a lack of efficiency that need to improve. Based on this, the authors analyze and design a web-based electronic catalog that can improve the efficiency of services in the field of promotion and sales. With this electronic catalog design, it will be easier for consumers to order and obtaining better promotion  information. This analyze will resulting a web-based electronic catalog for PD Multi Karya. With this electronic catalog, sales activities and promotions will be more attractive to consumers who want to order and buy products and improve the credibility of PD Multi Karya in consumers’ eyes. The conclusion from the analysis of systems sales and promotions as well as the design of electronic catalogs on PD Multi Karya is a need for a media campaign in the form of web-based catalog as a medium for sales and promotional activities. It is expected to use the web-based catalog can increase consumer interest in the transaction because the system is reliable and easy to understand.

Keywords ^___ electronic,  catalogue, web-based, sales and promotion